AF Beer: Feel Hero Yeah?

We launched a little AF campaign on Instagram this week to explore the goodness we see in AF beer.

We think the really cool thing about the stuff is less about the flavour (hmmm, citrus zing and notes of chardonnay wotnot!?), less about endlessly persuading folks it tastes like a full fat beer (yep, ours does - and some)... and more about HOW GOOD IT MAKES YOU FEEL. 

Choosing an AF beer isn't just about sobriety - it activates lots of different modes: the spacer, the quiet night, the afternoon reset, the week off, the mindful break …as well as full abstinence. 

We’re voting for: being present, slowing down, better sleep, fresher mornings, doing more, etc, etc ...and generally taking a break from the beery norm.

So we're asking people, What's you AF time? How's it make you feel? And why?

We know deep down it's all about some very  big, cosmic and personal things like personal empowerment and time - and just feeling so damn good.

Each week we'll be resharing on Instagram the best of the feedback... And everyone who's AF time we share will get a free six pack of our award winning Easy AF and Juicy AF. 

Tap here if you'd like to get involved and share how your AF makes you feel. 

And here's a couple of early examples from our community. It's been so great to see such open and joyful feedback...

Cheers to you and your AF time x